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Research papers

Listening to the blogosphere

In the world of market research, 'customer listening' generally consists of a number of widely used methodologies including mall intercepts, mail out surveys, telephone-based surveys, focus groups and one-one personal interviews. These methods were...

Catalogue: Brandmatters 2006
Author: Ted Morris
February 8, 2006
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Citation

Morris, T. (2006a, February 08). Listening to the blogosphere. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/listening-to-the-blogosphere